Digital Marketing For Doctors – Strategies That Helps Doctors To Find More Patients In 2024?

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Digital Marketing For Doctor

Digital Marketing For Doctors

Strategies That Helps Doctors To Find More Patients In 2024?

Digital Marketing For Doctor
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    As a healthcare professional, Do doctors need Digital Marketing?

    The answer is yes. 

     

    In this digital era, 90% of people have access to smart devices, unlimited internet, and the biggest information ocean, Google. All this transformation changed the way of finding reputed healthcare professionals like doctors. 

     

    Example:-

    Traditional Ways People Find Experienced Doctors

    1. Word of Mouth
    2. Referred by Known Healthcare Professionals
    3. Hospital Recommendations
    4. Community Networks

     

    Digital Ways People Evolved To Find Experienced Doctors 2024

     

    1. Google Search
    2. Social Media Presence
    3. Patient Testimonials
    4. Review Platforms
    5. Online Consultation Before Visit
    6. Trusted Online Directories
     

    For healthcare professionals like doctors, leveraging digital marketing is not just about online visibility. Also, it’s about bridging the gap between medical experience, reputation, and patient needs.

    If you’re a Doctor and looking forward to promoting your medical practice and experience to find and help patients, continue reading this comprehensive article on Digital Marketing for Doctors and take your medical practice to untouchable growth.  

    Build A Strong Online Presence

    When it comes to healthcare, building a strong online reputation is highly crucial to making people trust your medical practice. 

    So, how to build trust online?

    1. Developing a professional & user-friendly website
    2. High visibility in Google
    3. Content Marketing
    4. Sharing knowledge on general topics
    5. Building Patient Video Testimonials
    6. FAQ Sessions Via Webinar

    Developing a professional & user-friendly website

    Developing a professional & user-friendly website

    (source: www.fortishealthcare.com)

    When it comes to online, websites with well-structured information about doctors’ practice, and video testimonials for past patients will build trust with patients. The well-structured website of Small Healthcare Clinic or hospital should have a page that includes

    1. Home
    2. About Us 
    3. Specialties
    4. Contact Us.

    Home Page

    1. Short introduction about your practices
    2. Facilities
    3. Patient Appointment form
    4. Doctor Experience
    5. Hospital Team Size
    6. Medical Awards (If any)
    7. Customer Video Testimonials
    8. Simple Contact Form

    About Us Page:

    1. Your Story
    2. Education
    3. Your Vision
    4. Detailed View On Experience

    Contact Us Page:

    1. Your Reception Contact Number
    2. 24/7 Emergency Number
    3. Email id
    4. Hospital Address
    5. Embedded Google Maps with Hospital Location

    To implement a successful digital marketing strategy for doctors, healthcare professionals, or any industry, having well well-structured and optimized website is highly crucial for sustainable results for a longer period.

    High visibility in Google

     

    Google Presence Look Like
    Today, when people seek to know, learn, or search for something they need, 90% of them use the Google search engine or Google Maps. So building your search engine presence is very important to showcase medical practice when people seek for it.
     
    So, How can you build your presence in Google?
     
    Here are the 4 ways you can show your presence in Google searches that build your online reputation and gain patient trust. They are
     
    1. Website SEO Optimization
    2. Google Business Profile Optimization
    3. Trusted Online Directories
    4. Social Media Optimization
    5. YouTube Page Optimization

    Content Marketing 

    (source: www.youtube.com/watch?v=BrpywolniS4)

    Content marketing is a great way to share free resources and guidance for people/patients to be aware of diseases and protect themself. A sustainable content strategy will create massive awareness about your experience, help to build community, and gain unshakable trust.

    So, What type of content marketing builds trust?

    1. Informative Video
    2. Podcast
    3. Live Online Q&A Sessions
    4. Medical Updates & News
    5. Community Involvement
    6. Health Tips & Advice As written Blog & Video shorts
     

    Building Patient Video Testimonials

    Focusing on building more customer feedback in the form of video is your evidence to showcase to people you’re an expert in your medical practice. When you create the right customer testimonial video, it will

    1. Increase Credibility & Trust
    2. Emotional Connections With Patients
    3. Gives a Demonstration of your Medical Practice Result
    4. Create Big Differentiation Between You & Other Doctors
    5. Increase Patient Engagement

    FAQ Sessions Via Webinar

    FAQ Sessions Via Webinar

    Hosting live FAQ sessions with your community or peoples who follows you on social media can be a very powerful way to build personalized relationships with your target audience/patients it takes you beyond their trust. Live webinar sessions with the target audience can

    1. Increase Direct Engagement
    2. Education & Awareness
    3. Showcase Your Expertise
    4. Build Personalized Relationship
    5. Your Community Will Refer Others

    Above we have seen the structured ways to build the online presence for Doctors. Once we build an online reputation, it is time to enter into implementing digital marketing strategies to get more new patients. 

    Digital Marketing Effort That Helps Doctors In 2024

    1. Search Engine Optimization
    2. Google Business Profile Optimization
    3. Social Media Optimization & Ads
    4. Paid Advertising

    Search Engine Optimization:-

    SEO for Doctors Example

    Search engine optimization is the best practice in digital marketing for doctors. Optimizing your website and ranking it top in search engines for relevant patient search queries can drive a massive to your website and generate leads.

    Here are the few search terms patients use as per Google data on Nov 2023.

    We have given a list of a few keywords with monthly search volume data that covers and drives local patients to your clinic/Hospital.

    Example: If your hospital in Bangalore

    1. Doctors near me – 5400 Searches / Month
    2. Gynecologist near me – 27100 Searches / Month
    3. Orthopedic near me – 27100 Searches / Month
    4. Pediatrician near me – 22200 Searches / Month
    5. Orthopedic doctor near me – 6,600 Searches / Month
    1. Best orthopedic doctor in Bangalore – 4400 Searches / Month
    2. Best neurologist in Bangalore – 4,400 Searches / Month
    3. Best gastroenterologist in Bangalore – 3600 Searches / Month
    4. Ent specialist Bangalore – 2900 Searches / Month
    5. Best Ayurvedic doctor in Bangalore – 1600 Searches / Month

    If you’re looking for patients from all over India for medical practice that you specialize in, here is the list of keywords. 

    Example: If your hospital is in Bangalore and you’re specialized in ENT practices.

    1. ENT Doctors – 18100 Searches / Month
    2. Best Ent Doctors – 1600 Searches / Month
    3. Best Ent Doctors In India – 1000 Searches / Month
    4. ENT Specialist In India – 260 Searches / Month
    5. Best ENT Specialist In India Searches / Month

    There are 100+ search terms for each doctor’s practice alone from Bangalore, India. SEO for doctors is a huge opportunity to find patients in 2024 when they are in need of treatment. 

    Advantages of Opting SEO For Doctors:

    1. Build Online Visibility
    2. Increase Patient Trust flow
    3. Increased New Patient Visits
    4. Targeted Patients Reach
    5. Long-Term Result
    6. Highly Measurable Marketing Results
    7. Deliver Unshakable Growth

    Disadvantages of SEO For Doctors:

    1. Healthcare Sector Needs E.E.A.T Strategy
    2. Take Time Process To Show Results
    3. High Competition

    Google Business Profile Optimization:-

    Google Business Profile Example

    Optimizing your Google My Business Profile to patients’ search terms will increase your local presence and allow patients to find your location, call for an appointment, show directions to your clinic/hospital from their location, increase website traffic, and more.

    If you’re looking to cover local patients, Google My Business Optimization can contribute massive growth to your medical practice in 2024.

    Advantages of Opting for Google My Business Optimization For Doctors:

    1. Build Online Visibility
    2. Increase Patient Trustflow
    3. Increased New Patient Visits
    4. Targeted Local Patients Reach
    5. Long-Term Result
    6. Highly Measurable Marketing Results

    Disadvantages of Google My Business Optimization For Doctors:

    1. Take Time Process To Show Results
    2. High Competition
    3. Regular Optimization & Management Is Required

    Social Media Optimization And Advertising:-

    Social Media Optimization And Advertising

    Social media marketing for doctors can bring massive awareness about your medical practice and expertise in the field.

    Social media like Instagram and Facebook can bring massive awareness and build trust with patients to choose your medical practices. Here is the list of social media platforms that enhance digital marketing for doctors in 2024.

    1. Instagram
    2. Facebook
    3. LinkedIn
    4. YouTube

    Instagram Marketing For Doctors

     

    With 516.92 million users from India, Instagram is one of the largest social media platforms with more active users. Sharing content on general topics that educates and assists people in preventing themself from diseases helps doctors build a community of people who will rely on their medical practices and assistance when they’re in need.

     

    Good Marketing Practice On Instagram:

     

    1. Share Educational Content
    2. Focus on Creating More Reals
    3. Create a Content Message short and complete
    4. Assist People by replying to Their Comments 
    5. Stay on Your Niche
    6. Avoid Promotions
     

    Facebook Marketing For Doctors

     

    With 385.7 million users from India, Facebook offers great options for B2C healthcare to grow by allowing them to create a custom business page and community. Using Facebook ads, you can increase your reach by targeting a set of people by their age, interest, demographics, job, and more. Facebook ads give more control over building targeted followers on your niche. 

     

     Good Marketing Practice On Facebook:

     

    1. Create a Professional Business Page
    2. Share Educational Content
    3. Focus on Creating More Videos and short Reals
    4. Build Customer Trust by Sharing Video Testimonials
    5. Host And Engage Audience With General Q&A Sessions
    6. Stay on Your Niche
    7. Avoid Promotions
    8. Share Informative Content On Relevant Facebook Groups
     
    LinkedIn Marketing For Doctors:-
     

    LinkedIn can bring great advantages to your medical practice by creating opportunities to collaborate with small, medium, and large business employees in healthcare and assistance. As we know, LinkedIn is a platform for professionals like business owners and business team management people like CEO, CHO, and HR. 

     

    Using LinkedIn, you can build connections with key management people and educate them with informative healthcare content & general tips. This allows you to build and showcase your experience in your medical practices and bring huge opportunities like employees’ health check-ups, consultations, treatments, etc.

     

     Good Marketing Practice On LinkedIn:

     

    1. Clear About Information That You Share
    2. Create a Success Story From Patients
    3. Share Employees Healthcare & Hygiene Tips
    4. Share Awareness About diseases
    5. Big No To Promotions
    6. Assist People by replying to Their Comments 
    7. Stay on Your Niche

     

    YouTube Marketing For Doctors:-

    With 467.0 million active YouTube users, it is one of the best social platforms to use in your marketing effort. Through YouTube, people consume content globally. So, sharing informative tips, guidance, and patients’ success stories, will build credibility and increase your branding which attract patients from other countries. 

    Good Marketing Practice On YouTube:

    1. Stay Informative
    2. Create Content That Assist
    3. Spread Positive Content
    4. Create Content That Builds Confidence
    5. Share More Positive Story
    6. Share Case Studies
    7. Assist People by replying to Their Comments 

    Digital Paid Advertising

    Pay-per-click ads can be the most effective marketing strategy for doctors in 2024. Online advertising platforms like Google Ads allow you to target and reach patients who are looking for experienced doctors in your medical practices. 

    Advantages Of Digital Paid Advertising:

    1. Fast Lead Generation
    2. Create Awareness
    3. Remarketing
    4. Highly Targeted Patients
    5. Quality Leads

    Disadvantages Of Digital Paid Advertising:

    1. High Competition
    2. Not Suit For Long Term
    3. Expensive
    4. Ad Fatigue
    5. Fraud Clicks

    Conclusion:

    As a healthcare professional, digital presence in 2024 is more crucial than just relying on referrals and direct walk-ins. The way patients search for doctors in 2024 is completely transformed to digital. 

    The above are digital marketing strategies for doctors to build a reputation in the market & drive new patients for long-term growth. 

    If you’re running your own healthcare clinic / Hospital and looking forward to personalized digital marketing strategies, Our team can help you with brief consultation.  

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    About the Author

    Mehavarunan Selvakrishnan

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