Google Business Profile or GBP is a free tool from Google to help businesses connect with local customers. Every day billions of people use Google to search for information, purchase, nearby shops & locations, service, order food, and more. Since more number of peoples use Google across the globe, it means you can cover a huge qualified audience with Google to showcase your products and services online to take purchase action.
Benefits of Google Business Profile:-
- GMB Is Free Tool
- GMB add your Business to Google Map
- Your business will be part of 3 pack listing
- Build Trust With Customers
- Increase your website traffic
- Educate customers
- Help your website Local SEO
- Google business profile provides brief insights
1. Google Business Profile Is A Free Tool:-
Yes, GMB is a free tool from google for any business. This includes proprietors’ firms, partnership firms, Private limited firms, and corporations.
What is not free?
Google Business Profile Setup can be done by any business owner just following guidance from google. But, due to high competition in the market, optimizing your profile to customers’ search terms is a must to increase business profile visibility and engage with local customers.
In this case, you need a professional Google My Business Service in Bangalore to optimize your business profile and increase your ranking which leads to increased business visibility in the local market and sales.
2. GMB Add Your Business To Google Maps:-
According to google map statistics, 77% of smartphone users use google Maps regularly to find and navigate nearby businesses like stores, restaurants, hotels, service providers, and more. Also, it helps customers to find your storefront or business location without any official business website.
3. Your business will be part of a Google 3-pack listing:-
Google 3 pack is a way google display local result near you in the Google search engine while we search for a service or business. It’s a top 3 local businesses that Google deems relevant to your search interest.
According to a recent study report, 69% of clicks happened in Google 3-pack results. To achieve the top 3 positions, the business will competitate each other by optimizing their profile.
4. Build Trust With Customers:-
One of the biggest goals for most businesses is building trust in the online market to make a customer purchase confidently. Google Business Profile helps businesses and customers in building trust by showing store images, locations, etc…
5. Increase your website traffic
When it comes to increasing website traffic, most businesses attract irrelevant and unprofitable customers through their SEO and Paid ads. The traffic generated from Google Business Profile is highly relevant and qualified to make a conversion. GMB can pull up to 35% more relevant clicks to your website.
6. Educate customers
- 1 Q&A
Google Business profile Q&A feature enables people to ask questions directly to profile admins and managers about location, services, and products. This feature gives an opportunity for business owners by responding, engaging, and educating their customers.
Also, Google gave upvoting options for answered questions to show others the information was relevant and helpful.
- Customer Review
Google Business Profile customers’ reviews are non-editable and removable by business owners. Also, if Google algorithm finds businesses with fake reviews, it will decrease the business visibility or suspend the profile. So most Google business profile reviews are given by real customers.
- Profile Post
Posting visuals like images and videos are one of the best features to educate and keep customers updated. Sharing information like updates, events, new arrivals, and offers will increase profile visibility.
7. Help Your Website with Local SEO
Businesses with a Google Business profile will have a very high possibility to rank their websites for local location-based keywords when it’s optimized. When people search for nearby businesses using Google search or google Maps, your local profile with a website will appear in SERP.
8. Google Business Profile Provides Brief Insights:-
How helpful it will be to get to know your key customers without any marketing surveys?
Google business profile can give the show important insights about your customers without any direct interaction with them. GMB has internal analytics that can give you a deeper customer understanding.
The key insights of Google Business Profile include
Search Terms: A list of keywords or search terms used by people to find your business online.
Views: A detailed report of profiles, posts & media viewed by people.
Engagement With Business Profile: Google Business Profile allows customers to message directly to admins and managers. In analytics, admins can see the number of messages in the monthly split.
Audience: Google Business Profile give a breakdown report of audience age, gender, and location.
Website Clicks: It’s a report of people who clicked on the website tab from your business profile.
Why do Businesses Need Google Business Profile In 2023?
Nowadays, most business owners think ” dose a google business profile required for my business? ” GMB is getting old news and wondering if Google Business Profile is still relevant in 2023.
Well, let’s use statistics to understand the use of GMB in 2023.
- 85% of people use Google more than 3 times a day to search, order, and locate online in India.
- 97% of people are more aware of local markets and stores than anywhere else.
- According to a Google study report, more than 46% of all searches have local intent.
- 56% of actions on the GMB profile are website visits and clicks. 24% of actions are calls click to the business. And 20% of actions are direct searches.
- 65% plus people use the map or location-based searches to get contact details of local businesses.
- 15% plus local businesses received more than 100+ calls each month only from their Google business profile.
- There were 87 billion visits to google only in October 2022 according to similarweb.
Whether you’re looking to increase your local customer base or grow your sales, Google Business Profile is well worth your time and business growth goal.
Team CodeRenowned hopes you enjoyed this brief Google Business Profile guide to understand the top benefits of Google Business Profile in 2023.
As we mentioned above, there are unmeasurable benefits and sales that Google Business Profile can offer your business. The GMB is like a plant that keeps growing until storm updates from Google. Get your profile set up today and start growing your sales.