Find Keywords Your Website Rank For
Unveiling Your Website's Keyword Landscape
Keyword ranking refers to the position of a website or webpage in the search engine results pages (SERPs) for a specific keyword or keyphrase. It indicates where a particular one ranks relative to other pages when users search for a specific keyword or key phrase.
Keyword ranking is crucial for SEO (Search Engine Optimization) for several reasons:
- Visibility
- Traffic
- Credibility and Trust
- Competitive Advantage
- Targeted Traffic
- Cost-effectiveness
Google Search Console:
Google Search Console is a powerful tool for website owners and marketers to monitor their website’s performance in Google’s search results. Here’s how one can use Google Search Console to find out what keywords the website ranks for:
- Set up your Google Search Console Account.
- Guide to the Performance tab from the left-hand menu.
- View Search Queries in the table below the graph in the performance report.
- Analyze Keywords in the search queries table for the number of clicks, impressions, CTR, and average position.
- Filter the data by parameters like date range, country, device type, and search type (web, image, video).
- Explore which pages on the website are ranking for specific keywords.
- Optimize the website’s content with high-performing keywords and prefer them in your content strategy.
Renowned SEO Tools:
Several third-party SEO tools are available to find out keywords the website ranks for. These tools offer extra features and understandings beyond what Google Search Console provides. Here are some popular options:
- With Semrush, you can enter the website’s domain and view the keywords it ranks for, along with important metrics like search volume, keyword difficulty, and SERP features.
- Ahrefs’ “Organic Keywords” report allows you to see the keywords the website ranks for with metrics like search volume, traffic share, and SERP position history.
- With Moz Pro, you can track your website’s keyword rankings over time and identify opportunities for optimization.
- SE Rankings “Keyword Rank Tracker” feature allows you to monitor the website’s rankings for specific keywords on Google, Bing, and Yahoo. You can track keyword positions and SERP features and compare rankings with competitors.
- Google Analytics is not specifically an SEO tool but can provide valuable insights into the keywords that drive traffic to your website. It may not give as much keyword-level data as dedicated SEO tools.
Manual Search:
To manually search for the keywords your website ranks for, you can follow these steps:
- Identify the Potential Keywords
- Perform Google Searches Manually
- Use Google Search Console
- Analyze Google Analytics with organic search traffic data.
- Check Website Analytics Tools
- Review Website Content
- Competitor Analysis to identify keywords
- Manual Tracking
Analytics Tools:
Several analytics tools are available to help you find out what keywords your website ranks for. Here are some popular options:
- Moz: Moz offers various SEO tools, including Moz Pro. You can track the website’s keyword rankings and monitor performance metrics like visibility and ranking distribution.
- SpyFu: SpyFu is a competitive intelligence tool that allows you to see which keywords the website ranks for and track your rankings over time. It also provides insights into competitors’ keyword rankings and ad campaigns.
- Rank Ranger: Rank Ranger allows to monitor the website’s keyword rankings across different search engines and devices. It also provides keyword research and competitive analysis features.
- SE Ranking: SE Ranking provides keyword rank tracking, allowing you to monitor your website’s performance in search results for specific keywords. It also offers keyword research, competitor analysis, and other SEO tools.
Content Auditing:
Content auditing is finding out what keywords the website ranks for by reviewing the website content to identify existing keywords and assess their performance in search engine results. Below is a guide on how to conduct a content audit:
- Collect a List of Target Keywords
- Review the Existing Content
- Use SEO Tools for Keyword Analysis
- Assess Keyword Performance
- Identify Content Gaps and Opportunities
- Optimize Existing Content with better keywords.
- Create New High-quality Content.
- Monitor and Track changes in Progress.
Best Practices and Tips:
Below are some best practices and tips to help you effectively find out what keywords your website ranks for:
- Analyze competitor websites to identify keywords ranking for and compare them with your keyword strategy.
- Competitor websites Provide an understanding of potential keywords to target and help identify gaps in your SEO strategy.
- Never ignore long-tail keywords, which are longer and more specific keyword phrases.
- They have lower search volumes individually but can have higher conversion rates and lower competition.
- Use tools like Google Search Console and keyword research to identify and track long-tail keywords relevant to the website.
- Regularly review and update your keyword strategy based on changes in search trends, algorithm updates, and the website’s performance.
- Monitor keyword rankings, traffic patterns, and user behavior to refine keyword targeting and optimization efforts.
- Combine data from multiple sources like Google Search Console, keyword research tools, website analytics platforms, and manual searches. These provide a more accurate and well-rounded understanding of the website’s keyword out view.
Conclusion:
The keyword ranking process involves analyzing data on keyword rankings, search volumes, impressions, clicks, and user behavior to identify high-performing keywords, track changes on time, and refine the keyword targeting and optimization efforts. Regular monitoring and updates to the keyword strategy are essential for staying competitive in search engine rankings and driving more organic traffic to the website.
