SEO For Ecommerce
320% Organic Growth for Puzzle ECommerce Brand
566,734
Organic Traffic
11,27,550
Organic Sessions
+88%
Transactions
Campaign Type
SEO-Driven Revenue Growth
Channels
Google Organic Search
Target Location
India
Target Audience
Parents, Gift Buyers, Toy Enthusiasts, Puzzle Communities
Target Industry
Ecommerce – Toys, Puzzles, Children’s Learning Aids
About The Client
The client is a 7-year-old online toy brand known for its high-quality puzzles and learning-based toys. It has built a loyal following within a niche community and is widely recognized for excellent product quality, good customer experience, and a brand that resonates with conscious parents. The brand has sold successfully through both its D2C website and Amazon store, consistently earning strong reviews and repeat buyers.
Challenges Client Faced
Despite a strong foundation in branding, customer satisfaction, and retention, the brand was struggling with one major issue: It was consistently outranked by eCommerce giants like Amazon and Flipkart, even for branded or highly relevant search terms.
This resulted in:
- Losing valuable organic visibility to marketplaces
- Decline in direct sales from search engines
- Increased dependency on paid search campaigns to drive traffic
- Lack of control over product representation on SERPs
Our Observations
Through an in-depth SEO audit and category-level analysis, we identified core issues that were limiting organic growth:
Marketplace Cannibalization
Search rankings were dominated by Amazon and Flipkart, causing traffic leakage even when users searched for the client’s product names.
Content Thinness
Many product and collection pages lacked in-depth, value-driven content due to copy paste, reducing keyword depth and topical authority.
Lack of SEO-led UX
The site was not optimized for organic landing behavior. Despite good UI, the SEO architecture lacked clear funnel direction from search to conversion.
Keyword Gaps
Several revenue-driving category and primary product keywords are weakly positioned in the website’s structure.
Technical SEO Debt
Issues with heavy product images reduced page speed, thin pages, and improper canonical tags were hurting crawl efficiency.
CodeRenowned Solution
Our objective was clear:
Outrank marketplaces by building topical authority, technical strength, and user-first content depth, across all critical categories.
Our SEO Strategy
1. Category & Keyword Intelligence
Mapped transactional and informational keywords, identifying gaps where Amazon and Flipkart were dominating. We created a keyword heatmap by product, category, and buying intent.
2. Site Structure Rebuild
Reorganized the entire website architecture to enhance crawl depth, improve internal linking, and push category pages higher in SEO priority.
3. Content-Led Commerce Approach
Developed long-form SEO content for key collection pages, product pages, and blogs. Every page was infused with user-centric questions, comparisons, and real-life use cases.
4. Technical SEO Enhancements
Fixed crawl errors, optimized images, added schema markup, improved Core Web Vitals, and created an SEO performance dashboard for monthly tracking.
5. Topical Authority Growth
Published blog articles that tackled parent concerns, gift ideas, and toy safety topics—positioning the brand as a trusted voice in the toy & puzzle niche.
Campaign Execution
Our campaign focused on consistent, compounding SEO growth over a period of 12 months:
Technical Cleanup Phase
- Resolved 85+ site health issues (broken links, cannibalized pages, orphan content, missing meta data).
- Built a scalable schema and canonical tagging framework.
Content Execution Phase
- Refreshed 55+ existing pages with improved SEO copy.
- Launched 30+ new blog articles and 20+ collection guides.
- Added FAQs, reviews, and UGC sections to key commercial pages.
Link Building Phase
- Earned 35+ backlinks from toy, parenting, and eCommerce media.
- Partnered with micro-influencers for co-created content with links.
- Gained featured snippets for top puzzle-related queries.
Results
Traffic & Visibility
- Organic users increased by 320% - from 1,34,633 to 5,66,734
- Organic sessions increased by 178% - from 4,04,356 to 11,27,550
- Organic transactions increased by 88%
- Organic revenue grew by 63%
- Top-ranking positions were achieved for branded keywords, product category queries, and parent-intent long-tail searches
- Amazon and Flipkart were consistently outranked for 60%+ of core product terms by month 9
You Could Be Our Next SEO Success Story
320% organic growth. 10K+ clicks. 30+ high-intent leads. Let’s make it happen for your brand.