SEO For SaaS Influencer Platform
150+ Monthly Leads via Local SEO for Influencer Platform
800–1,000
Daily Organic Clicks
150+
Monthly Leads from Website
30+
Monthly Leads via GMB
Campaign Type
Local SEO for Lead Generation
Channels
Google Search, Google Business Profile (GMB)
Target Location
India (Primary Focus), with Global Reach Expansion
Target Audience
Business Owners, Marketing Managers, D2C Brands, and Startup Founders
Target Industry
Influencer Marketing | B2B Services | Digital Agencies
About The Client
The client is a service-based platform that connects brands with influencers for impactful marketing campaigns. Operating in a highly competitive space dominated by long-standing agencies, the brand set out to gain a foothold through a strategic focus on organic discovery and inbound leads.
As a new domain, the client faced the common growth barrier of Google’s “sandbox period”, where new websites take time to build search trust.
Challenges Client Faced
Even with a promising service model and growing demand for influencer marketing, the client lacked visibility in local search and was struggling to generate trust with potential buyers. Their primary need was to establish credibility, get discovered faster, and start generating qualified leads organically.
Here’s what we uncovered:
- Zero Organic Footprint: The domain was new, with no backlinks or search authority.
- Highly Competitive Keywords: Local search terms like “Influencer Marketing Agency in Bangalore” were already dominated by agencies with years of SEO history.
- Low Search Trust: Google treated the domain as new and untrusted, making ranking difficult early on.
- Lack of GMB Optimization: Their Google Business Profile was unoptimized and not showing up in Map Pack results.
- No Structured Local SEO Strategy: Pages weren’t optimized for local intent, NAP (name, address, phone) consistency was missing, and no location signals were present across assets.
Our Observations
During the initial audit and discovery sessions, our team identified several critical bottlenecks that were limiting the client’s ability to scale local visibility and generate inbound leads consistently:
New Domain (Sandbox Effect)
Google treated the site with caution, requiring more authority signals before unlocking rankings. This slowed keyword indexing and SERP movement.
Unclaimed Local Authority
The brand had no backlinks or citations from India-based websites, directories, or niche blogs, making it hard for Google to associate them with a specific geography or category.
No Structured Conversion Funnel
The website lacked strong CTAs, testimonials, and intent-driven copy on landing pages, which weakened lead capture and reduced conversion rates.
Lack of Location Intent Targeting
The existing service pages and blog content were generic, missing vital location keywords, schema markup, and internal linking for local relevance.
Underutilized Google My Business (GMB)
The profile was not-optimized technically which significantly limited discovery in the local Map Pack.
CodeRenowned Solution
Our objective was to build search credibility, drive consistent leads, and position the client as a top local player in the influencer marketing space, fast.
We created a 3-pronged strategy focused on:
- Establishing Local Relevance via keyword and content optimization
- Strengthening Search Trust with backlinks and engagement
- Unlocking GMB Conversions by optimizing presence in the local Map Pack
Our Local SEO Strategy
1. Keyword & Competitor Gap Analysis
Mapped location-based and service-related keywords like “Influencer Marketing Agency in Bangalore,” “Influencer Agency for D2C brands,” and more. Identified gaps in competitor content structure, meta data, and local schema.
2. Service Page Optimization
Created SEO-optimized service landing pages with local modifiers. Added structured content blocks addressing pain points, service benefits, case studies, and FAQs, all hyper-targeted to Bangalore & and other tier 1 cities.
3. GMB Optimization & Posting Strategy
Fully optimized the Google Business Profile
Updated NAP consistency across directories
Added services, business hours, CTA buttons, and local keywords
Implemented a content strategy with regular GMB posts and review generation campaigns
4. Authority Building
Ran outreach campaigns to gain high-quality backlinks from regional news portals, marketing blogs, and influencer community sites. Earned niche citations and added local schema for credibility.
5. Blog Content for Location + Intent
Created blog posts targeting questions and searches like:
How to find the best influencer agency in Bangalore?
Top 5 local influencer marketing strategies for Indian brands
Influencer onboarding checklist for D2C founders
These boosted long-tail keyword visibility and drove informational traffic that converted.
Campaign Execution
The campaign was executed over 12 months, focusing on compounding local SEO growth:
Technical Foundation
Set up fast-loading mobile-friendly website
Added schema markup for local business
Fixed crawl errors and ensured sitemap/indexing consistency
Content & Optimization
Created 10+ city-intent landing pages
Rewrote existing content to include user-intent-driven local terms
Added testimonials, reviews, and social proof across landing pages
GMB Strategy
Weekly GMB posts (offers, case studies, insights)
Manual review acquisition campaign
Responded to all GMB inquiries within 12–24 hours to boost engagement metrics
Results
Increase in Organic Traffic & Leads
- The website began receiving 800–1,000 organic clicks per day after exiting the sandbox
- Averaged 150+ monthly qualified leads via organic traffic
- Generated 30+ direct monthly leads through local search & Google Maps
- Keyword Ranking Milestones - Ranked in Top 3 for: “Influencer Marketing Agency in Bangalore” “Influencer Platform for Startups” “Top Influencer Marketing Services for D2C Brands”
From zero search presence to a lead-generating local authority, this case study shows how Local SEO can deliver scalable inbound growth, even for new domains. By combining strategic page targeting, local content, GMB visibility, and trust-building backlinks, CodeRenowned helped this influencer marketing platform become a top player in its city and scale faster through organic discovery.
You Could Be Our Next SEO Success Story
We helped a SaaS influencer platform generate 800–1,000 daily organic clicks and 150+ inbound leads per month. Let’s unlock your local SEO potential.