SEO For Interior Design
30+ High-Intent Leads in 5 Months for an Interior Design Brand
30+
Leads from Organic Traffic
10,000+
Organic Clicks
2M+
Google Search Impressions
Campaign Type
Local SEO for Interior Design Business
Channels
Google Organic Search, On-Page SEO, Content Strategy
Target Location
Austin, Texas
Target Audience
Homeowners, Renovators, Decor Enthusiasts, High-End Clients Seeking Personalized Interior Design
Target Industry
B2C
About The Client
Audrey Scheck Design is a Texas-based, full-service interior design firm specializing in home remodel planning, personalized layouts, and curated decor sourcing. Audrey’s signature style blends modern warmth with timeless vintage touches, creating inviting and lived-in homes. With over a decade of experience and national media recognition, her brand was already trusted, what it needed was discoverability.
Challenges Client Faced
Despite a beautiful website and a highly polished brand, Audrey Scheck Design had a visibility problem. While existing content was well-written and on-brand, the site was drawing low monthly traffic and failing to bring in the high-quality leads they were capable of converting.
Turn underperforming traffic into real business by:
- Ranking for high-intent, local keywords like “Austin interior designer”
- Driving inquiries from ready-to-invest homeowners
- Preserving brand voice while improving SEO performance
Our Observations
Through our initial audit, we identified five strategic gaps limiting growth:
Passive Content Without Buyer Intent Focus
Content was beautifully written but didn’t align with what ready-to-hire clients were actually searching for. Key service-related terms weren’t targeted.
Scattered Internal Linking
High-performing blog posts weren’t feeding traffic into service or conversion pages, leading to traffic dead ends.
Existing Authority Was Untapped
Audrey’s brand had a handful of solid backlinks but lacked SEO context to capitalize on that authority.
Low Local Visibility for High-Intent Keywords
Keywords like “Austin interior designer” had strong volume but weren't prioritized on-page or in meta structures.
Unoptimized Crawl Structure
Indexing issues and inconsistent URL structures were hurting discoverability on search engines.
CodeRenowned Solution
We focused on amplifying what was already working—refining content and restructuring SEO signals to connect search intent with Audrey’s trusted design expertise.
Our Local SEO Strategy
1. Content Rewriting Without Losing Voice
Rewrote core pages with search-aware headings, meta titles, and buyer-focused copy
Updated blog content with keyword clusters while maintaining Audrey’s signature tone
2. Technical SEO Cleanup
Improved crawlability through sitemap and internal link restructuring
Fixed canonical issues, broken tags, and slow-loading elements
3. Local Optimization for Austin
Targeted Austin interior design, remodel design services, and related queries
Added city and zip-based optimization across service areas
4. On-Page Funnel Fixes
Connected top-performing blogs to service pages via smart CTAs and anchor links
Introduced contact prompts on long-scroll content to reduce friction
5. Authority Boost with Smart Keyword Targeting
Mapped high-converting, low-competition terms
Adjusted internal anchor text and meta structures to build relevance from existing backlinks
Campaign Execution
Month 1–2: Foundation & Optimization
Rewrote top 5 core pages
Audited and fixed technical SEO errors
Indexed blog updates for key buyer queries
Month 3–5: Traffic Growth & Lead Capture
Added contextual CTAs across site
Tracked keyword movement and adapted content accordingly
Used GSC insights to boost rising pages with more internal links and optimized meta tags
Results
Increase in Organic Traffic & Leads
- Traffic growth jumped from 120–200 visits/month to 1,500+ monthly visits by Month 5
- Visibility boost over 2 million search impressions and nearly 10,000 organic clicks
- Qualified inquiries - 30+ high-intent leads in 5 months, according to the client’s own conservative estimates
With the right SEO strategy, even a highly polished website can go from passively viewed to powerfully converting. By pairing brand-preserving content updates with technical cleanup and local targeting, CodeRenowned team helped Audrey Scheck Design turn quiet traffic into 30+ real inquiries and long-term organic growth, without paid ads.
You Could Be Our Next SEO Success Story
30+ high-intent leads and 2M+ search impressions in just 5 months.