SEO For Architecture Firm
5+ Qualified Leads per Month in 4 Months Through Organic Search
7+
High-Intent Lead in the First 4 Months
41,000+
Website Visits During the Campaign
64%+
Traffic Driven by Organic Search
Campaign Type
SEO for Architecture & Design Firm
Channels
Google Organic Search, On-Page SEO, Content Optimization, Conversion Optimization
Target Location
Australia
Target Audience
Property Developers, Commercial Clients, Renovators
Target Industry
Architecture & Design (B2B)
About The Client
DesignInc is an Australia-based architecture and design firm known for delivering contemporary, sustainable, and human-centered design solutions across residential, commercial, and mixed-use projects.
The firm had a strong design portfolio, proven execution capability, and an established brand presence. What it needed was a more predictable inbound channel to consistently attract qualified clients through organic search.
Challenges Client Faced
Despite steady traffic and brand recognition, the website was not generating enough qualified inquiries from search.
Turn underperforming traffic into real business by:
- Organic traffic was not translating into business leads
- High-intent search queries were underutilized
- Lead flow was inconsistent and dependent on referrals
- No structured SEO funnel guiding users toward inquiries
Our Observations
Through our SEO audit and traffic analysis, we identified five core gaps limiting performance:
Traffic Without Conversion Intent
While traffic volume existed, pages were not aligned with decision-stage search behavior, resulting in low inquiry intent.
Weak Search Intent Mapping
Service pages lacked clear alignment with how users search for architecture and design services in Australia.
Authority Not Flowing to Revenue Pages
Internal linking did not effectively transfer authority to high-conversion pages.
Underutilized Organic Potential
Search engines were already sending signals of relevance, but pages were not fully optimized to capitalize on demand.
Missing SEO-to-Lead Funnel
There was no clear journey from informational pages to service inquiries.
CodeRenowned Solution
Rather than rebuilding the site, we focused on unlocking latent SEO value by aligning existing content, authority, and structure with buyer intent.
Our approach centered on one outcome: predictable, qualified inbound leads through organic search.
Our SEO Strategy
1. Buyer-Intent Content Optimization
Reworked core service pages to match high-intent architectural search queries
Improved headings, metadata, and page structure
Preserved brand tone while increasing search relevance
2. Technical & Structural SEO Improvements
Improved crawlability and indexing efficiency
Cleaned up internal link structures
Enhanced page hierarchy for search engines and users
3. Search Demand & Keyword Mapping
Identified keywords already showing traction
Prioritized low-competition, high-intent opportunities
Aligned pages to commercial and transactional search behavior
4. Conversion-Focused SEO Funnel
Introduced contextual CTAs across high-traffic pages
Reduced friction between content consumption and inquiry actions
Optimized inquiry touchpoints across long-scroll content
5. Authority Consolidation
Strengthened internal anchor relevance
Ensured existing authority flowed to service pages
Improved topical relevance without aggressive link building
Campaign Execution
Month 1–2: Foundation & Optimization
SEO audit and opportunity mapping
Optimization of key service pages
Crawl, structure, and internal linking improvements
Month 3–5: Traffic Growth & Lead Capture
Conversion optimization on high-traffic pages
Continuous refinement using Search Console insights
Strengthened internal authority toward inquiry-focused pages
Results
7 high-intent lead submissions within the first 4 months
- Scaled to 5+ consistent, qualified leads per month by the end of the SEO campaign
- 64%+ of total traffic driven by organic search
- Over 41,000 total visits during the campaign window
- Strong engagement indicators: 2.3 pages per visit, Bounce rate under 40%
By aligning content, authority, and conversion pathways with real buyer intent, organic search became a reliable, compounding lead channel, without paid ads or brand dilution.
You Could Be Our Next SEO Success Story
5+ Qualified Leads per Month in 4 Months Through Organic Search.