Performance Marketing Specialist
About CodeRenowned
CodeRenowned Private Limited is a leading growth marketing and creative agency headquartered in Bangalore, India. Since 2020, we have been delivering tailored digital strategies to help businesses achieve consistent, long-term results. Our expertise spans diverse industries, enabling us to create innovative, high-impact campaigns that drive measurable growth.
Company Name: CodeRenowned Private Limited
Work Location: Bangalore (Hybrid)
Salary: Monthly Fixed Salary
Experience: Minimum 3+ years as a Performance Marketing Specialist In Real Estate
Language: English
Job Description
We are seeking a highly skilled and results-driven Performance Marketer to lead and optimize our digital marketing campaigns, with a specific focus on real estate performance marketing. The ideal candidate will have a proven track record in managing campaigns across multiple platforms and delivering high ROAS.
Key Responsibilities:
- Campaign Creation & Management: Design, set up, and manage campaigns on platforms such as Google Search, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
- Landing Page Optimization: Enhance landing page performance to maximize conversions.
- Data-Driven Retargeting: Develop and implement data-driven retargeting strategies to re-engage potential customers effectively.
- Creative & Ad Account Auditing: Audit ad creatives, landing pages, ad copies, and account settings to fine-tune campaigns for peak performance and increased ROAS.
- Performance Reporting: Generate detailed reports with actionable insights and performance metrics to track campaign success.
Requirements:
- A/B Testing: Conduct A/B testing for ad creatives, landing pages, and ad copies to identify high-performing variations and continually improve campaign outcomes.
- Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
- Competitor Analysis: Monitor competitor campaigns and strategies to identify opportunities and stay ahead in the market.
- Budget Management: Allocate and manage campaign budgets effectively to maximize ROI while adhering to spending constraints.
- Lead Funnel Optimization: Work closely with the sales and CRM teams to ensure high-quality lead generation and conversion optimization across the funnel.
- KPI Monitoring: Track and manage KPIs such as CTR, CPA, CPL, and overall campaign performance to ensure target achievement.
- Real Estate Expertise: In-depth understanding of real estate marketing dynamics, including buyer personas, property marketing, and lead nurturing.
- Problem-Solving Skills: Strong analytical and problem-solving skills to tackle campaign challenges and deliver innovative solutions.
Technical Skills:
- Proficient in Google Ads, Performance Max, Meta Ads, LinkedIn Ads, VSL Campaigns, and Programmatic Ads (Eskimi).
- Strong knowledge of landing page optimization techniques.
- Hands-on experience in setting up retargeting campaigns using data-driven approaches.
- Ability to audit and optimize ad accounts, creatives, and ad copies for superior results.
- Expertise in creating and interpreting detailed campaign performance reports.
Certifications (Preferred):
Google Ads Certification, Facebook Blueprint Certification, or any relevant performance marketing certifications.
Why Join Us?
- Be part of a dynamic and innovative team at the forefront of growth marketing.
- Work with some of the best minds in the industry and on cutting-edge campaigns.
- Enjoy a hybrid work environment that balances flexibility with team collaboration.
- Competitive fixed monthly salary with opportunities for professional growth and skill enhancement.
- Contribute to impactful campaigns that shape the future of real estate marketing.