Boost Your Business with Google Ads: What are Google Ads?

Billions of people go to search engines like Google to find answers to their queries, and most pages display Google ads. The business owners primarily pay Google ads, which are one of the efficient ways of driving qualified and relevant traffic to the website. It is where people search for different services or products and will encounter your business website.

Understanding Google Ads

Google Ads or Google Adwords is a Pay-per-click marketing that allows companies to acquire visibility across different properties of Google. The most common Google Ad type is a search ad. This type of ad appears on the Search Engine Result Pages (SERPs) according to the customer searches relevant to the services and products of the brands. Businesses also implement Google ads in running display ads, YouTube ads, shopping ads, and many more.

How Do Google Ads Work?

The marketers offering Online advertising services target a particular keyword on Google and bid on it while competing with others who are also targeting the same keyword. The bidding will be the maximum amount you can pay for an advertisement. Alternatively, you can set a maximum limit for a daily ad budget. You do not have to pay more than the fixed amount for that ad daily. It will assist you in knowing how much money you should spend on that digital advertisement campaign. There are a total 2 types of bidding alternatives:

  • CPC or cost per click is the amount the business owner has to pay when a user clicks on their ad
  • CPM or cost per mille is the amount brands pay to Google for every 1000 advertisement impressions
  • CPE, or cost per engagement, is the amount the business owner needs to pay when a user signs up for a list, watches a video, or does any other activity from the displayed ad

Google then combines the bidding amount with the quality score. Quality score appropriately estimates the keyword, ad, and landing page quality. Ads with higher quality scores can have better ad display positions and lower prices. Quality score ranges from 1 to 10. In combination with the bid amount, the quality score creates the ad rank. The primary mode of operation of Google ads is the higher the number of users who click on the advertisement, the more the business owner will accomplish their web promotion

Key Benefits of Google Ads

The benefits of Google ads include:

Improved visibility

Implementing Google ads for Search engine optimization (SEO)is one of the easiest and fastest ways to rank on top of the SERPs. It helps in conversions and organic traffic and also assists in displaying the identity, name, and other offers to large user segments.

Personalize the approach

You might wonder why you should use Google ads. You can target more customers and customize the approach to target them to a high degree. With the help of Google ads, you can customize the campaigns according to your business requirements. The brands can adjust their efforts and curate an exclusive digital ad mix to reach the customers.

Do not alter your budget.

You only have to pay for what you use in Google ads. It does not include any spending requirements and hidden charges. It makes it easier for business owners to cap their budget and stop spending on advertisements once they reach the target. Google ads also implement automation for optimizing spending. Google recommendations also help the brands to stick to their allotted budget and assist the campaign better.

Efficient customer targeting

Google ads help to strategically attract potential customers and display the most efficient and relevant ads to them. You can search for the targeted leads and the best keywords based on customization alternatives. Adapt and target the advertisements through specific keywords and their match, location, time, device type, age, language, and frequency. This customization option improves the chances that the leads are of high quality. It assists in maximizing conversions and makes the efforts for digital marketing more successful.

Create more conversions, leads, and traffic.

Google ads help reach many customers and increase organic traffic, leads, and conversion rates. This way, you can increase your brand’s online and in-store sales.


A strategic approach to Internet marketing solution is the primary key to a successful Google ad campaign. Google ads provide exclusive features that can take your business to the next level. So, setting up a Google ad campaign is the only way to improve your brand awareness, sales, and lead generation.

author avatar
Mehavarunan Selvakrishnan

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