SEO For Home Services Brand
Dominating Local SEO for 2+ Years with 500+ Sales
500+
Sales via Organic Search
Top 1
Rankings for All Mold Cleaning Keywords
2+
Years Stable SEO Performance
Campaign Type
Local SEO for Home Services
Channels
Google Organic Search, Local SEO, On-Page + Off-Page Optimization
Target Location
Bangalore
Target Audience
Homeowners, Renters, Property Managers, Builders
Target Industry
B2B & B2C
About The Client
Team Cleaning Experts is a 5-year-old professional cleaning company based in Bangalore. Their specialization in mold removal and intensive deep cleaning set them apart in a fragmented local market, where service quality varies widely. With an established offline presence and a reputation for reliability, the brand was poised to scale, but lacked an effective online discovery strategy.
As a new domain, the client faced the common growth barrier of Google’s “sandbox period”, where new websites take time to build search trust.
Challenges Client Faced
Although known locally through referrals and offline branding, the company had no digital presence and was missing the growing pool of leads searching for cleaning services on Google. With a rising number of online-first customers, they risked losing market share to newer players with basic SEO setups.
The Mission
Build a high-converting web presence, rank for niche and high-intent service keywords like “mold cleaning Bangalore,” and generate long-term organic leads without recurring ad spend.
Key challenges included:
- The business operated entirely offline with no site or content assets visible to search engines.
- Keywords like “mold cleaning” had limited but high commercial intent, requiring fast SERP dominance to capture valuable traffic.
- Without reviews, photos, or authority content, early visitors had no reason to convert.
- Unlike general cleaning, mold cleaning is a need-driven niche. Demand spikes during specific seasons and property issues, requiring the site to rank and convert when urgency is high.
Our Observations
From competitive analysis and buyer intent research, our team identified four critical insights that shaped the strategy:
"Mold Cleaning" Was Underserved in SEO Locally
Few cleaning companies were ranking for mold-specific terms. The SERPs were wide open for fast movers with technical SEO and localized content.
One High-Converting Page Could Dominate
Given the search volume and service simplicity, a strong single-page site could outperform large websites with weak targeting.
Visual Trust Elements Were Missing Across Competitors
Users needed to see results to trust service quality. Most competitors lacked before-after imagery, certifications, and GMB integration, creating a trust gap we could fill.
Bangalore Market Behaved Seasonally
Search demand fluctuated with monsoons, construction, and rental cycles. We needed consistent top 3 rankings to benefit from spike-driven conversions.
CodeRenowned Solution
We created a simple but powerful system to establish and maintain top rankings long-term:
- Design a high-trust, high-conversion landing page
- Optimize on-page content for every relevant search variation
- Run off-page SEO campaigns to build authority and backlinks
- Maintain performance through small but smart content iterations
Our Local SEO Strategy
1. Single-Page SEO Architecture
Designed a responsive, visually appealing single-page website
Structured sections for services, testimonials, FAQs, reviews, and CTAs
Used keyword-rich H1s, schema markup, and localized content to improve crawlability
2. Off-Page SEO & Backlink Acquisition
Listed the business on top Bangalore-based directories
Earned local citations and links from real estate blogs and service forums
Built backlinks with anchor text variation for both brand and keyword relevance
3. Conversion Optimization & Monitoring
Tracked scroll behavior and CTA click-throughs
Updated service block and FAQ content quarterly
Ran A/B tests on CTA text for better lead form submission rates
Campaign Execution
Phase 1: Website Launch & On-Page Setup (Month 1)
Designed and launched a mobile-first single-page site
Added location-based keywords and schema
Created CTA-driven copy around problems and urgency
Phase 2: Link Building & Local Authority (Month 2–4)
Submitted to 15+ Bangalore-specific directories
Reached out to home improvement blogs and local influencers
Earned social signals via cleaning awareness posts
- Monitored keyword stability and adjusted anchor profiles monthly
| Keywords | Ranking in Bangalore Location |
|---|---|
| Mold Cleaning | 1 |
| Mold Services | 1 |
| Mold Cleaning Near Me | 1 |
| Mold Remediation | 1 |
| Mold Remediation Services | 1 |
| Mold Cleaning Services | 1 |
| Mold removal near me | 1 |
| Professional mold cleaning services | 1 |
| Mold removal company | 1 |
| Chemical mold cleaning service | 1 |
| Home fungus removal experts | 1 |
| Hire mold cleaner Bangalore | 1 |
| Mold Cleaning Service In Bangalore | 1 |
| Mold Cleaning Company In Bangalore | 1 |
| Mold Cleaning In Bangalore | 1 |
| Mold remediation Bangalore | 1 |
| Mould removal service Bangalore | 1 |
| Best mold cleaning service in Bangalore | 1 |
| Bathroom mold cleaning Bangalore | 1 |
Results
Increase in Organic Traffic & Leads
- Top 3 Rankings for All High-Intent Keywords
- 500+ Sales Directly Attributed to Organic Search
- Ranking Stability Maintained for 2+ Years
- Ongoing organic visibility across all local intent keywords
With the right mix of local SEO strategy, clean website, and backlink precision, even a single-page website can generate long-term sales. For Team Cleaning Experts, CodeRenowned built a local SEO engine that not only ranked, but converted and sustained business for 2+ years and 500+ organic sales.
You Could Be Our Next SEO Success Story
Top 1 rankings. 2+ years of SEO stability. 500+ sales from Google search.