SEO For Healthcare ECommerce
80% Organic Growth for Global Ayurveda Brand
+80%
Organic Traffic
4X
Engagement Growth
9
Months to Transform
Campaign Type
SEO-Driven Revenue Growth
Channels
Google Organic Search
Target Location
Global
Target Audience
Consumers seeking natural/herbal remedies for lifestyle disorders (BP, PCOS, diabetes, gut health, etc.)
Target Industry
Ayurveda | Herbal eCommerce | Wellness & Lifestyle
About The Client
The client is one of India’s earliest and most respected Ayurveda eCommerce brands. With a presence in over 170 countries, the company has built a legacy of trust, offering herbal and natural solutions for lifestyle-related conditions such as high blood pressure, PCOS, stress, diabetes, and more.
Their brand was synonymous with traditional wellness for over a decade, supported by genuine customer success stories and a wide range of FDA-compliant products.
Challenges Client Faced
Despite being an early mover in Ayurveda eCommerce, the brand was gradually losing organic ground due to rising competition from newer, VC-backed wellness brands.
Here’s what was affecting their performance:
- Stagnant Organic Traffic despite a vast content archive
- Old Content Decay with outdated SEO practices and thin information
- Lack of Structured Topic Authority across major health conditions
- Declining Rankings for high-intent commercial keywords
- Lower Engagement due to irrelevant or hard-to-navigate pages
Our Observations
In our discovery and audit phase, we found five core issues:
Content Rot & Outdated Optimization
Older pages were under-optimized or written without aligning to modern search intent and LSI, leading to high bounce rates and declining keyword positions.
Underutilized E-E-A-T Signals
Author bios, scientific citations, and medical disclaimers were missing, which diluted Google’s trust in health-related pages.
No Backlink Effort
No recent high-quality backlinks were earned, making it difficult to compete with aggressively marketed competitors.
Lack of Structured Topical Authority
While there was breadth in blog topics, there was no clear cluster strategy for lifestyle conditions like PCOS, hypertension, or hormonal imbalances.
Weak Internal Linking & Page Architecture
Users and bots couldn’t navigate effectively between category, informational, and product pages.
CodeRenowned Solution
The goal was two-fold:
- Rebuild organic visibility across health keywords
- Re-establish trust and engagement with high-value content & structure
Our SEO Strategy
1. Comprehensive SEO Audit
We began by auditing 200+ existing content and product pages, identifying decay, keyword gaps, and opportunities to apply structured data, improve UX, and update metadata.
2. Legacy Content Optimization
Rewrote and re-optimized 70+ old blogs and condition guides using high-converting keywords and added expert-backed medical content, author bios, and internal linking.
3. Cluster-Based Content Architecture
Created new landing pages and blog clusters focused on major lifestyle issues like PCOS, High BP, Digestive Health, and Sleep Disorders, each structured with TOFU-MOFU-BOFU format for SEO depth.
4. E-E-A-T Implementation
Every health-related post was supported with author schema, medical disclaimers, research citations, and structured FAQs to align with Google’s YMYL content standards.
5. Structured Data + SERP Enhancements
Implemented schema for blogs, products, and FAQs—boosting visibility with rich results across mobile and desktop search.
6. Backlink Campaigns
Ran targeted outreach to Ayurveda bloggers, medical forums, health influencers, and regional wellness directories, earning 45+ high-authority backlinks from India, the US, and the UK.
Campaign Execution
The campaign was executed in 3 core phases across 9 months:
Phase 1: Audit & Technical Fixes
- Fixed sitemap, crawlability, and canonical issues
- Enhanced mobile speed, reduced CLS and LCP delays
- Created SEO dashboard with bi-weekly reporting in Ahrefs
Phase 2: Content & Cluster Launch
- Re-optimized old content for EEAT compliance
- Launched 6 new content hubs around lifestyle conditions
- Added FAQs, comparison tables, and user testimonials for UX & SEO boost
Phase 3: Authority & Engagement
- Secured backlinks via press features, listicles, and niche Ayurveda content sites
Focused on improving time-on-site, page flow, and exit intent with interactive content blocks and call-to-value elements
Results
Increase in Organic Traffic & Revenue
- 80% Increase in Organic Traffic Measured from Google Analytics over a 9-month period
- 4X Engagement Growth - Higher time-on-page, session depth, and repeat visitors
- Significant Keyword Gains - Page 1 rankings reclaimed for PCOS remedy, ayurvedic BP solutions, and hormonal balance keywords
- Market Share Reclaim - Outranked newer VC-backed brands for over 30% of high-intent keyword targets
You Could Be Our Next SEO Success Story
We helped a healthcare eCommerce brand grow traffic by 80%, quadruple engagement, and scale globally in 9 months.